This week is filled with designers. Meet Deepika Rao – founder of Deepika Rao Label. She is an American girl with the vision to pursue her dreams in the fashion industry. Scroll below to get to know more on Deepika.
About Deepika Rao
My name is Deepika Rao, the founder and designer of my namesake brand, Deepika Rao Label. I grew up in the suburbs of Chicago IL, but my dream of becoming a fashion designer lead me make the move out to California to pursue a degree at the Fashion Institute of Design & Merchandising (FIDM). Currently, I run Deepika Rao label myself, with the huge help and support of my parents, along with my manufacturing team based in India.
Why you started this company?
Ever since I can remember I have always been drawn towards fashion design and I knew that I wanted to run my own fashion line one day. I wanted to create a brand that is inspired by the beauty and culture of India with modern silhouettes that can be worn globally. My goal is to be able to share the significance of Indian culture via fashion so people of all cultures can learn to love and appreciate it as much as I do.
About the creations/designs
I design statement pieces, party wear and dressy separates as well custom pieces for brides and other special occasions. I love creating pieces that can be styled in various ways to fit in with an Indian occasion or an occasion of any other culture. I definitely want to expand into menswear and accessories as well!